During the redesign process, I had the chance to work together with a visual designer and apply all the UX research insights I had about the structure and design of the pages. In our youngsters brands we saw a lot of orientation on mobile and the final bookings on desktop. This meant that we used a mobile first approach to the design of the website.
The main pages you need for a booking website are: a homepage that inspires the target audience, a search page that allows the visitor to filter different locations and accommodations, an accommodation page where you will find details of the location and a booking flow to make the final booking.
In the design proces we used the sketch symbols functionality to build the sketch file that was easily adjustable if a brand colour would change. This also made it possible to easly switch between mobile, desktop and tablet view.
Results of the redesign that we made in 2016 are still online on:
www.gogo.nl
