Team
UX/Service designer
Development team
March 2019 – March 2020
Research 8 weeks
Discover:
- Stakeholder map
- Site visits and in context interviews
- Competitor analysis
- Customer journey of a competitor
- Brainstorm with stakeholders with the use of personas to uncover further needs
Define:
- Pain points
- Future customer journey
- Service blueprint
Develop:
- Brainstorm with stakeholders with “how can you”?
- Developed three iterations of the prototype, from wireframe to clickable prototype
Deliver:
- Clickable prototype that was tested with 6 people
- Iterated upon based on the results and delivered
Build
The project resulted in a development teambuilding an MVP version of the application, focussing on the pain points that needed specific features to solve. The MVP application was tested and evaluated during the pilot with the new lock in January 2020 by giving early excess to a limited group of users.
Currently some of the functionality designed in this project is being integrated into the main Dutch railway application (NSapp).
